Putting on the Spritz

Putting on the Spritz is your official permission slip to slow down, sparkle up, and sip something exceptional. This high-energy, feel-good afternoon experience blends iconic Italian aperitivo culture with Telluride’s signature mountain polish — equal parts chic, social, and ridiculously fun

You’ll taste your way through a handpicked lineup of spritz-inspired cocktails featuring premium spirits, bright botanicals, alpine ingredients, and exclusive collaborations with Colorado distillers and local makers. Translation: these are not poolside-afterthought spritzes — these are main character spritzes.

From iconic classics to bold, modern remixes, we will break down why the Spritz has become the world’s most lovable cocktail. Then comes the fun part — you’ll get insider guidance to build your own custom spritz, so you leave knowing exactly how to recreate your new obsession at home (or at your next dinner party when you want to impress people casually).

Set in that magical late-afternoon golden hour glow, this is where the weekend really begins. It’s bright, bubbly, a little indulgent, and designed for meeting new friends, clinking a lot of glasses, and pretending you might move to Italy someday.

Why you want in:‍

• Unique cocktails you won’t find anywhere else during the festival
• Hands-on, interactive (aka way more fun than just watching someone shake drinks)
• Prime social hour energy before dinner events
• Perfect balance of luxury + laid-back festival vibes

Pro move: Tickets for interactive cocktail experiences are usually the first to sell out. Future You would like you to act accordingly.